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- Vevo expands global reach through partnership with NetRange that further accelerates the app driven renaissance of Music video on the TV
New York, USA and Hamburg, Germany, November 17, 2020 – Vevo, the world-leading all-premium music video platform and NetRange MMH GmbH (‘NetRange’), the global provider of turnkey Smart TV and OTT ecosystems, today, announced a collaboration to widen access to Vevo’s music video service to Smart TVs in nearly a dozen countries powered by the NetRange Smart TV App Store.
Discussing the partnership, Rob Christensen, VP Advanced Television, Vevo said: “We’re delighted to announce our partnership with NetRange and bring our catalogue of music videos to millions more television screens through their impressive networks. We are seeing very strong growth across our CTV partnerships, giving us the opportunity to make our content available to music fans across the world.”
Vevo is continuing to advance its distribution capabilities at a global level through a series of partnerships in the connected television space. With 26% year-on-year global growth (Jan-Aug 2020 vs Jan-Aug 2019) of music video consumption across connected television devices, music on the TV is enjoying a significant return to the living room. (Source: Vevo Internal Analytics, 2020 viewing metrics through 9.13.20.)
NetRange will join a portfolio of existing Vevo partners, including; YouTube, Amazon Fire TV, Amazon Echo, Roku, PlutoTV, Apple TV, Virgin Media, Sky, Vewd, Xumo, Samsung TV Plus and more.
“Music through the TV is enjoying an accelerating second wave of popularity driven by apps on connected Smart TVs,” says Tim Schröder, CEO, NetRange. “Specialist music channels drove the first wave, with the broadcaster setting the agenda and the playlist. The second wave is driven by the consumer, who is now firmly in control thanks to the power of the app. By enabling Vevo to distribute content to the NetRange Smart TV App Store, we are expanding the number of consumers that can enjoy Vevo’s awesome catalogue of over 450,000 music videos.”
Vevo is the world’s largest all-premium music video provider, offering artists a global platform with enormous scale through its distribution partners. Vevo connects artists with their audience globally via music videos and original content, bringing their music to life visually. Vevo works with emerging artists, providing them with a platform of global scale and reach, to find and grow their audience. Reaching 26 billion monthly views globally, Vevo has over 450,000 music videos in its catalogue.
NetRange, an ACCESS CO., LTD. company (Tokyo Stock Exchange First Section Index, 4813), is a leading pioneer of Smart TV and a global provider of white labelled, turnkey Smart TV and OTT ecosystems and app stores.
NetRange operates an integrated, full-service solution which includes UI design, payment, billing and customer management, content aggregation, backend services including global CDN, second level support and app development for more than 100 global CE, TV, STB, retailer and operator brands, including Vodafone, Grundig, Arçelik, TCL, Skyworth, Sharp, Loewe, Changhong, IKEA, MSH, Thomson HD+. Its fully featured Smart TV Appstore includes local and global premium VoD stores, linear TV channels via IP, cloud games, live sports, music and lifestyle apps. It makes media content available for TV users in over 100 countries around the world.
In addition, NetRange also leverages its content relationships and broadcast technology expertise to provides OS.CAR, a connected car infotainment platform and VISNOS, a client-based Smart TV OS that significantly reduces the BOM cost for TV manufacturers through enabling a full Smart TV through devices with low-powered CPUs.