Delivering an entertainment solution to cars is about more than technology alone. Automotive OEMs need a content portfolio to deliver to their customers and navigating this new frontier is challenging, especially as cars are sold worldwide and not to a single market like traditional TV platforms.
ACCESS Twine™ for Car (Twine4Car) is a white label solution to enable automotive OEMs to provide their customers with entertainment services to the infotainment head unit, rear-seat entertainment and customer devices (“BYOD”). It is designed to bridge the gap between the automotive and the content industries and increases the safety, the comfort, and the flexibility of content consumption for drivers and passengers. Therefore, ACCESS is the single point of contact for the OEM and will also engage with the OEM’s Tier-1 suppliers to enable the integration and provisioning of state-of-the-art content and streaming services..
ACCESS Twine™ for Car supports automotive OEMs in creating profitable and successful multi-device systems and media services, exploring new business models and engaging with drivers and passengers in new ways through entertainment services, starting now but being ready for all levels of autonomous driving. It connects the in-car infotainment system components seamlessly with mobile devices and enables a multi-device user experience far beyond common streaming applications or screen mirroring technologies. As a white label solution, ACCESS Twine™ for Car fully supports the OEM’s brand experience across all devices.
ACCESS Twine™ for Car is more than just a technology; it provides a multimedia content service aimed at supporting, reinforcing and enhancing the automotive OEM’s brand experience. Starting with audio & video linear content (such as live TV and Internet radio), catch-up content and on-demand content (“VOD”), ACCESS and its partners are working worldwide with respect to regional and cultural requirements; enhanced with appropriate references to the applicable EPG information and metadata. The content portfolio, coming from broadcasters and studios, will be continuously optimized based on anonymized usage data.
Content rights owners will mandate that any OEM service includes end-to-end protection of their assets. ACCESS Twine™ for Car supports Digital Rights Management (DRM) and ACCESS collaborates with the DRM providers to ensure that OEMs can offer the content that they desire. ACCESS software components support DRM integration within the car’s built-in devices and brought-in devices for secure playback.
ACCESS Twine™ for Car tailors the content and its recommendations to the automotive environment. For example, taking the duration of the drive into account and offering titles that can be watched in full, or emphasizing content for which the audio track is useful even without video so that the driver can enjoy without the distraction of a moving picture. Furthermore, OEMs can offer tailored content for different vehicle types and brands so as to target the appropriate customer demographics.
ACCESS Twine™ for Car is not limited to audio and video content; it allows the OEM to offer much more, e.g. HTML5 online games, eBooks, Mangas, Podcasts, eMagazines/ePapers, audio books, etc. The appropriate content mix for an OEM or sub-brand will change over time and ACCESS will be there to advise and help the OEM explore how they can deliver the best service to their customers.
ACCESS Twine™ for Car works on mobile Internet connectivity and is therefore independent from changes in broadcasting infrastructures. By using adaptive streaming, the minimum bandwidth requirement for video content is below a 4G/LTE connection that is already common worldwide. As the upcoming technologies focus on even higher bandwidths’ availability, this approach can be considered by the OEM as future proof. To fully enable the connectivity within the car it is best practice to set up an in-car-WiFi-hotspot that provides the gateway to the mobile connection.
ACCESS Twine™ for Car features a modular in-vehicle product suite leveraging UPnP technology, extended with significant extra functionality and cloud based components. Flexibility to run on popular cloud infrastructure providers or in the backend of the OEM has been designed in from inception. Of course, the HMI design will follow the guidelines of the OEM, as ACCESS Twine™ for Car is a white label solution, and can be implemented by ACCESS or the OEM as part of the deployment project.
ACCESS Twine™ for Car allows OEMs to take care of different target groups across multiple brands of one OEM by managing the scope of the service, the number of screens and the way of integration of devices based on the same technology.
ACCESS Twine™ for Car enables the OEM to integrate the car’s built-in devices (e.g. head unit, additional units, rear-seat-entertainment) with brought-in devices like smart phones or tablets. Media playback on registered devices can be controlled safely from the head unit while connected to car’s WiFi. Additionally, for the many times a driver is alone in the car, ACCESS Twine™ for Car has no need to wait for upcoming levels of autonomous driving; the head unit ensures that only the audio track is available during driving and as soon as the car stops the video is resumed. Furthermore, ACCESS Twine™ for Car also supports content categories that need only the audio track to provide the relevant information.
In order to increase the convenience for in-car content consumption, ACCESS Twine™ for Car offers many additional features: transferring playback from one registered device to another, even with DRM protection; remote control of playback of one device from another; viewing playback status on another devices; content aggregation; parental controls; content privacy flags; universal search across all content a user is entitled to. Furthermore, ACCESS Twine™ for Car allows to push the control HMI temporarily to another device, e.g. to support chauffeur services, etc.
As well as the DRM protected premium content from our content service, ACCESS Twine™ for Car can also offer publicly available unprotected content available from online sources. Personal content is fully supported, e.g. via file system such as USB drive or SD-card, or stored on a mobile device. Every user can decide if their content is aggregated in a central index for searches and listings for all users in the car when their device is connected to the car Wi-Fi.
ACCESS Twine™ for Car respects the privacy of the users’ data. Personalized data will be only used when absolutely necessary, for example payment and billing. In order to provide useful recommendations, ACCESS Twine™ for Car allows the main user to add sub-users and register multiple devices. The OEM can control how many users and devices may be registered. Usage data can be logged to provide improved recommendations, but only used for such recommendations. The OEM HMI can offer the end user the choice of whether to activate this or not, as per the EU General Data Protection Regulation (GDPR). Finally, anonymized usage data will be logged only to continuously optimize the content portfolio in general.
The cloud components of ACCESS Twine™ for Car can be installed on the OEM’s backend infrastructure and integrated with the services it provides. Hence, the OEM is always in control of the communication to the car. This integration includes, but is not limited to: the authentication of the main user, the abstraction of the integration layer of the different external services for content, metadata, payment, streaming, etc.
Linear / Live TV & on-demand premium & public content playback on Head Unit
Bring Your Own Device (BYOD) integration
Secure BYOD device and user registration to Head Unit
Automatic discovery of connected registered devices
Supports additional in-car units
“Push” content to BYODs and/or to additional units/RSE
True Multi-Zone playback support
Content Aggregation of all reachable registered devices
Parental control of content
Place-Shifting of content
Remote Media Access to in-home content
Further options to come…
Device based components:
Examples of supported OSes:
Cloud based components:
Separate & Complementary Modules (Add-Ons):