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- NetRange VISNOS launched to drive Smart TV adoption in regions where cost is at an absolute premium
Hamburg, Germany, November 24, 2020 – NetRange MMH GmbH (‘NetRange’), the global provider of white-labelled, turnkey Smart TV and OTT ecosystems, today announced that it has launched its cloud-powered VISNOS (Virtual Smart TV NetRange OS) platform to slash CE device manufacturers’ Smart TV costs and enable existing low-powered TVs to receive Smart TV services.
The NetRange VISNOS platform removes the requirement for a browser in the TV, a major element of the integration effort and incremental cost for CE device manufacturers building Smart TVs for the most price-sensitive regions. VISNOS also supports the casting of YouTube from mobile devices to the TV, and NetRange will add to the services that can be cast to the TV.
“In developing countries, many of the existing TVs and those being built for these regions right now have been designed to remove every single non-essential element,” says Tim Schröder, CEO, NetRange. “This means that even the cost of the browser required for a TV to receive standard Smart TV is a major barrier to market adoption. By removing the requirement for a browser, we’re opening up Smart TV support for the lowest-specification TVs in the developing world, to meet the increasing demand for connected services in these regions.”
The VISNOS software on the TV sends remote control clicks to the VISNOS cloud platform from entry-level TVs, VISNOS then efficiently sends the Smart TV UI back to the TV as graphics. When the consumer starts a video playback, VISNOS routes the video directly from the video server to the connected TV – all without the need for high-level processing in the TV or the ability to run a browser.
Schröder concluded: “We believe VISNOS has the potential to considerably narrow the gap between current non-smart entry-level DTV and traditional Smart TV, creating unique opportunities for operators and manufacturers of TVs, SoCs and boards. In our discussions with key industry players, we have not only seen a huge interest in exploring and utilizing VISNOS, but also a clear commitment to bringing VISNOS to these devices.”
NetRange, an ACCESS CO., LTD. company (Tokyo Stock Exchange First Section Index, 4813), is a leading pioneer of Smart TV and a global provider of white labelled, turnkey Smart TV and OTT ecosystems and app stores.
NetRange operates an integrated, full-service solution which includes UI design, payment, billing and customer management, content aggregation, backend services including global CDN, second level support and app development for more than 100 global CE, TV, STB, retailer and operator brands, including Vodafone, Grundig, Arçelik, TCL, Skyworth, Sharp, Loewe, Changhong, IKEA, MSH, Thomson HD+. Its fully featured Smart TV Appstore includes local and global premium VoD stores, linear TV channels via IP, cloud games, live sports, music and lifestyle apps. It makes media content available for TV users in over 100 countries around the world.
In addition, NetRange also leverages its content relationships and broadcast technology expertise to provides OS.CAR, a connected car infotainment platform and VISNOS, a client-based Smart TV OS that significantly reduces the BOM cost for TV manufacturers through enabling a full Smart TV through devices with low-powered CPUs.