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ACCESS Twine™ for Car (Twine4Car) In-Vehicle Infotainment (IVI) technology and content platform now integrated with the HARMAN Ignite Store
Oberhausen, Germany– September 28, 2021 – ACCESS Europe GmbH today announced that the ACCESS Twine™ for Car solution (Twine4Car) has been integrated with the HARMAN Ignite Store. The collaboration provides automotive OEMs with a global portfolio of car-specific video services through the Twine4Car IVI platform. The solution is now ready to be deployed by HARMAN’s automotive customers.
The integration of Twine4Car with the HARMAN Ignite Store enables OEMs to transition car IVI from Bring Your Own Device (BYOD) to a digital lifestyle environment of connected and cloud-enabled content and IVI services seamlessly integrated with the automotive systems, screens and speakers. Twine4Car includes a dedicated global connected content platform and services. The selection by HARMAN of ACCESS Twine4Car enables OEMs to bring the right content to their users, strengthening the customer relationship by providing the kinds of rich in-vehicle experiences consumers demand.
“For over 70 years, drivers have enjoyed in-car music and radio; throughout this period, the only way for a car brand to differentiate the in-car entertainment experience was through the quality of sound,” said Michi Uematsu, CTO, ACCESS CO., LTD.
“The connected car evolution changes that completely, and it does so at a time when the in-car entertainment experience has become a critical factor in the car-buying decision. The collaboration with HARMAN Ignite Store, the leading solution for in-vehicle app stores, is exciting for ACCESS. It’s even more important for the OEMs, who can gain enormous benefit from deeper driver and passenger relationships with their brand through compelling in-car experiences. Now, the car cockpit and rear seats will be like a mobile living room with large screens and amazing sound systems. We are very much looking forward to providing the best video content to automotive OEMs and car users, leveraging our global smart TV footprint,” concluded Uematsu.
“The trend in electrification and proliferation of screens in the car is creating a strong demand for video content in the car,” said Albert Jordan, Vice President [&] GM, HARMAN Ignite Store business unit[nbsp] at HARMAN. “We’re incredibly excited to collaborate with ACCESS to bring the video content that consumers demand into connected vehicles through the HARMAN Ignite Store. Now OEMs can engage their audiences more easily, drive new revenue streams through content services and, ultimately, build brand loyalty.”
With the HARMAN Ignite Store, the vehicle becomes an extension of the consumer’s digital lifestyle. It allows drivers to subscribe and install third-party apps as well as OEM-developed services, such as vehicle health and “Concierge Mode,” bringing everyday applications that we have at home and on our phones to the car.
ACCESS Twine™ for Car is a white label next-gen IVI platform. It enables automotive OEMs and Tier-1s to provide entertainment services including video, audio, live TV and games on the car head unit (HU), rear-seat entertainment devices (RSE) and Bring-Your-Own-Device (BYOD).
Key features of Twine4Car, include:
About ACCESS
Since 1984, ACCESS CO., LTD. (Tokyo Stock Exchange Mothers Index, 4813) has provided advanced IT solutions centred around mobile and network software technologies to telecom carriers, consumer electronics manufacturers, broadcasting and digital publishing companies, the automotive industry and energy infrastructure providers around the world. The company develops mobile software solutions that have been installed on over 1.5 billion devices, and network software solutions that have been used by over 350 telecommunication equipment manufacturers. Utilising its network virtualisation technology skills and knowledge, the company is currently focusing on the development and commercialisation of Internet of Things (IoT) and media solutions that combine embedded and cloud technology. Headquartered in Tokyo, Japan, the company operates subsidiaries and affiliates in Asia, Europe and the United States to support and expand its business globally. Learn more about ACCESS at www.access-company.com.
About HARMAN
HARMAN (www.harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics Co., Ltd.
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