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- Telkom Group and ACCESS Collaborate on Mobile Ad Business for Smartphone Users in Indonesia
Companies Jointly Develop and Provide Advertising Services for Smartphone Apps Based on NetAd, ACCESS’ New Mobile Advertising Solution
Jakarta and Tokyo, April 2nd, 2012 – PT Telekomunikasi Indonesia, Tbk (Telkom), the largest telecommunications and network services provider in Indonesia and its subsidiary, PT. Infomedia Nusantara (Infomedia,) and ACCESS Co. Ltd, a global provider of advanced software technologies to the mobile, beyond-PC and digital TV markets today (April 2nd, 2012) announced a partnership to jointly develop and begin providing mobile advertising services via smartphone applications based on “NetAd“, ACCESS’ mobile advertising solution in Indonesia. Telkom Group is now engaged in the field of integrated information and digital media solutions.
Indonesia, the world’s fourth largest nation with a population around 240 million, has seen a rapid increase in mobile phones and smartphone users, making it one of the largest mobile markets in the world. Amid a surging demand for smartphones, Telkom is expanding their smartphone service, and Infomedia is developing mobile advertising services focused on smartphone applications.
Through a cooperation agreement, Telkom, Infomedia, and ACCESS will work together to develop and implement a total system for mobile advertising, using NetAd. NetAd is ACCESS’s newly launched mobile advertising solution with high value-added features, combining ACCESS’ mobile software technologies for smartphones and other devices with cloud computing technologies. This mobile ad service serves ads viewable by the user through an application that is downloaded via Flexi Market Application Store. In addition, ACCESS will publish its own unique official Flexi apps through Flexi Market with the support of Telkom. All advertising sales and marketing will be managed jointly by Telkom and Infomedia.
“Through mobile advertising, the advertiser can select a variety of strategies to advertise each purpose as well as awareness, interest, or even action,” said Executive General Manager of Telkom Flexi, Mas’ud Khamid. Through this partnership with Infomedia and ACCESS, Mas’ud Khamid hopes that Flexi will earn significant revenue from advertising.
“We are optimistic that the new service will benefit all three companies. The potential of mobile ads is very bright because it is supported by the rise of smartphone users in Indonesia. Flexi Subscriber currently about 18.5 million,” said Eddy Kurnia, Head of Corporate Communications and Affairs of Telkom.
Kurnia added that cooperation with ACCESS is important for Telkom, given ACCESS’ experience in providing a variety of applications for iPhone®, iPad® and Android™ mobile devices, which has been downloaded by millions of smartphone and tablet computer users.”
President Director of Infomedia, Muhammad Awaluddin said that the collaboration between Telkom Group and ACCESS is expected to open new business opportunities, particularly for the advertising business on a variety of electronic devices. “We will work to increase the number of advertisers even through mobile advertising business is relatively new in Indonesia,” said Awaluddin.
“Telkom Indonesia Group, Indonesia’s largest comprehensive carrier, has a dominant share of Indonesia’s mobile market, while Infomedia has an extensive understanding of local advertising, including its Yellow Pages service,” said Nobuya Murofushi, president and CEO of ACCESS. “We are honored that these companies have chosen ACCESS to help them advance their smartphone strategies. Through our newly launched branch, ACCESS Indonesia, we will collaborate with these partners to develop innovative services for the expanding Indonesian mobile market.”
Murofushi also announced that as evidence of the seriousness of ACCESS’ support of Infomedia, ACCESS has established its new subsidiary PT. Asia Pacific Indonesia ACCESS (ACCESS Indonesia) in Jakarta. ACCESS Indonesia will provide a variety of mobile services, beyond-PC and Digital TV for Indonesia market.
About PT Telkom Indonesia
PT Telekomunikasi Indonesia, Tbk. is a State Owned Enterprise (“SOE”) and the largest telecommunication and network services provider in Indonesia. Serving millions of customers nationwide, we provide a strong portfolio of information and communication services, including fixed wireline and fixed wireless telephone, mobile cellular, data and Internet, and network and interconnection services, directly or through our subsidiaries.
The Government is TELKOM’s majority shareholder and the remaining shares are owned by the public. Our shares are traded on the Indonesia Stock Exchange (“IDX”), the New York Stock Exchange (“NYSE”), the London Stock Exchange (“LSE”) and the Tokyo Stock Exchange (without listing).
In response to the mounting challenges in the domestic and global telecommunications industry, we have undertaken a fundamental and comprehensive transformation of our entire business, including our portfolio, infrastructure and systems, organization and human resources, and our culture. This transformation is part of our initiative to reduce our dependence on our legacy telecommunications portfolio of fixed line telephony, mobile telephony and multimedia, and encompass a broader portfolio of TIME (Telecommunication, Information, Media and Edutainment). With our commitment to ongoing innovation, we are now positioned as a strongly competitive new wave company.
PT Infomedia Nusantara is a member of Telkom Group with 51% of share ownership owned by PT Multimedia Nusantara which is also subsidiary of Telkom Indonesia and 49 % share owned by PT Telekomunikasi Indonesia .
Infomedia has earned Telkom trust to focus on providing information services, inline with the new Telkom business portfolio TIME (Telecommunication, Information, Media and Edutainment). Infomedia will deliver the best product and services through business transformation from Digital Media Rich Content and Contact Center & Outsourcing Services becoming Business Process Outsourcing / Knowledge Process Outsourcing, Directory & Digital Media Rich Content, and Printing & Publishing. Infomedia firmly believe will be able to embody it’s vision “ To be the major player in regional information service market”.
ACCESS CO., LTD. is a global company providing leading technology, software products and platforms for web browsing, mobile phones, wireless handhelds, digital TVs, and other networked devices as well as networks. ACCESS’ product portfolio include its NetFront™ series and ZebOS® network platform, which provide customers with solutions that enable faster time to market, flexibility and customizability. ACCESS is accelerating its development of high value-added services for smartphones such as ACCESSTM Digital Publishing Ecosystem for cloud-based, cross-platform digital publishing and NetAd advertising solution. The company, headquartered in Tokyo, Japan, operates subsidiaries and affiliates in Asia, Europe and the United States. ACCESS is listed on the Tokyo Stock Exchange Mothers’ Index under the number 4813. For more information about ACCESS, please visit www.access-company.com.
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© 2012 ACCESS CO., LTD. All rights reserved.
ACCESS, the ACCESS logo, and NetFront are registered trademarks or trademarks of ACCESS CO., LTD. in the United States, Japan and/or other countries. ZebOS is either a registered trademark or trademark of IP Infusion Inc. in the United States and/or other countries. iPhone and iPad are registered trademarks of Apple Inc. Android is a trademark of Google Inc. All other trademarks, logos and trade names mentioned in the document are the property of their respective owners.